EPISODE 2 // 06.okt 2016// 9.00-11.00 AM


1st half

Tour de force:
What happend since our last meeting


Customers and how to bring in their needs

Short brief on the principles of engaging with your clients. Forget about consumers - now we want presumers. How do we engage with them. How do we understand them. How do we bring them to the center of the product development stage - and how can we bring them to the board?


Let's build the perfect Customer Lab

Define the structure of your customer centric organisation


2nd half

Company Case & Contemporary Dilemmas

One of the course participants will describe his or her current situation on driving digital change, and bring up one or more dilemmas for the rest of us to share experiences on.