EPISODE 3

Morgenbooster Executive: Customers

Agenda

Customers and how to bring in their needs

 

Short brief on the principles of engaging with your clients. Forget about consumers - now we want presumers. How do we engage with them. How do we understand them. How do we bring them to the center of the product development stage - and how can we bring them to the board?

 

Let's build the perfect Customer Lab

Define the structure of your customer centric organisation